Hey Arnold,
Maybe reading, understanding and acting along http://www.denog.de/pdf/004-Tremmel-Attractive_for_Peering.pdf does help ;-)
Some advices are good, other are senseless to me.
By the way, that comes straight from DECIX people. Remind me that is DECIX? ;) That would be silly if they wouldn't try to sell their services undirectly in some ways... To me it sounds a but like would if it would be some brand of class clothes saying "dress well to sign better contracts" ads.
Best regards, Arnold
NB: nothing sneaky to catch from my reply ;)
Cheers.
Alex