Few factors that come to my mind:

-- in Google.ch search, locally located sites have a preference. You can also select to search among Swiss-based sites only.

-- Lots and lots of people prefer to speak their native language when they call for technical support

-- Sometimes the physical proximity is important

-- Swiss Copyright laws are a bit different than those in EU, and that allows such companies as Rapidshare.com to reside in here.

just my 2 cents :)

From: Gregory Agerba gregory.agerba@gmail.com To: swinog@swinog.ch Sent: Fri, March 12, 2010 7:25:08 PM Subject: [swinog] ICT economy in Switzerland

Hello List, Following a debate I had with some people, I am just throwing a global question about Switzerland and ICT services since I am thrilled by that question and looking for various points of view. What are according to you the real advantages of having your datacenter located in Switzerland rather than Germany, Austria, Luxembourg, Netherlands or France? I am asking the question widely, not only if the datacenter have a more serious approach, but also in general: stability in politics, government, laws, people, hardware, quality of services, safety of data, data protection, prices and anything else would be interesting to be developed... BR, Gregory