Hmmm, not the good day to say this ... The ICANN will probably sign the agreement with Verisign in a few days, so dotNet and dotCom will just cost the double in 10 years (7% per year, i'll let you verify ...). $12, ok we're far from the CHF 35,- asked by Switch but dotCh will probably become a good choice in a few years.
I feel that domain names are totally overrated, and they will become less and less relevant as time goes on. I used to try to guess domain names of companies I wanted to contact. Now, I just enter a search - much faster, and much more accurate.