Compare IPv4 / IPv6 discussion to a end user who wants to buy a TV a few years ago.
Does he buy an analog TV or a Digital Full HDTV flat screen?
He can use both to view TV but in a few years,  he can't watch analog TV anymore. So the user invests into the digital one even its more expensive because he wants something future proof. Even though most ISP's have noticed IPv6 and the reason why, I agree that the shops have not put IPv6 ready stickers on the products. Key point is that end users are NOT AWARE YET. And there comes the catch. If even the ISP is not supporting IPv6, the end user would definitively not care. But if the ISP tells him, hey with me you can also surf on IPv6 and that's what the future is going to be, the customer will buy a IPv6 capable device if it costs 10CHF more because he believes if the ISP's advertizes this feature, it must be important for the future. The ISP is the expert...

On 26.02.2009, at 23:27, roger@mgz.ch wrote:

Am 26 Feb 2009 um 22:01 hat Peter Rohrer geschrieben:

Am Donnerstag, 26. Februar 2009 17:34 schrieb Leo Vegoda:
On 26/02/2009 2:32, "roger@mgz.ch" <roger@mgz.ch> wrote:
very good idea ..  "supports the new internet" sticker

Just labelling things as "new" doesn't mean they'll sell.
3.0 there is the promise of faster connections, which may well be a
selling point to consumers.
ipV6 deos have definitely more overhaed than ipv4 ...think about that,
but doesnt matter.
You dont have to convince the costumer about ipv6 with features .. the only
thing is in the near future he will be offline, because the old system will be
end of life soon.
Thats an argument every non technical client will understand immediately.
Not to panik them, but if they buy something new .. thats the decission.

There is no need of marketing like windows xp is increasing the speed and
productivity. the same vista...
Its just a lie, i didnt see any increase of performance, and on the same
hardware xp is definitely slower than w2k
but the big marketing lie got them billions .. and some people recognised
this lie.
They will just talking bad about the isp if they find out ipv6 have nothing to
do with speed.. and they will .. believe me


Roger







Well, given the actual situation in switzerland, people would probably
be willing to upgrade to IPv6 if it would increase the quality of the
customer service and billing department of their cable provider.
Ok, you could promise them that they actually get the speed they are
billed for, that would be a good reason to have IPv6. *SCNR*
Beside this, many people probably don't want more speed, they want to
pay less.

Greetings,
Peter

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