Swisscom returns this IP address for blocked domain names most likely because it assumes this website is compromised (phishing, malware).
If you visit this IP address in a web browser you are redirected to https://www.swisscom.ch/abuse-info
That explains. From a technical point of view, that is one of the most stupid things one can possibly do. Whoever invented this, has no clue how the web works:
2) Swisscom tampers with DNS and returns the address of one of their own servers
3) My browser opens a connection to it *and of course the website's HTTPS certificate does not match*
4) My browser shows an error message that a secure connection can not be made (at least all Apple device do this)
5) Swisscom malware page is not even displayed.